Due to globalization of agriculture and the consequent import of agricultural commodities at cheaper rate, there is sharp fall of prices of agricultural produces in Kerala. This situation has caused great concern to the small and marginal farmers in the state. The present challenge calls for a shift in the mindset of our farmers. Hitherto the emphasis was to enhance the production and productivity. Now there should be a shift in emphasis to produce quality products at comparatively cheaper cost affordable to the consumers. More attention be given to diversify production and convert agriculture produces to value added products. The Kerala Agricultural University Pavilion in the Thrissur Pooram Exhibition 2002 intended to convey this message to the visitors. Shri TV Thomas, Karshakasree 2002 formally inaugurated the pavilion on April 18, 2002. Dr. KV Peter, Vice-Chancellor, Dr.AI Jose, Director of Extension and other senior officers of the university were present to grace the function. The pavilion was adjudged as the best among the category of autonomous institutions.